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Business Strategy

Business Strategy

Strategic Planning

Key Elements helps small business owners create a business & marketing plan. The plan will include strategies and tactics designed to achieve your business goals. A business & marketing strategy without the proper tactics will not be sufficient to reach your business goals.

A strategy is a plan of action designed to achieve a major or overall goal. Consequently, tactics are the specific steps you take to reach your overall goal. A good plan must include both.

Business & Marketing Strategy | Key Elements Consulting
The coaching by Key Elements has been invaluable. Kerri contributed to the growth & development of MK Consulting. She is detailed oriented, timely & knowledgeable. With Kerri's help, I have been able to accomplish several strategic goals. Her honesty & integrity are above reproach.
Kari Williamson
Kari WilliamsonOwner, MK Consulting
Kerri is an exceptionally talented, hard-working professional who made an immediate impact joining our marketing team. She managed our mission-critical e-Commerce development project. Kerri is insightful, dedicated & everything you could ask for in a business coach & leader.
David Livesay
David LivesaySr. Marketing Executive
Kerri is conscientious, detail-oriented, and has a terrific mind for marketing. As another co-worker once said, "Kerri is like the captain of a ship that you trust enough to fall asleep at night when crossing the ocean. Truly one of the most professional and respectful people I have ever worked with."
Laura Gibson
Laura GibsonDigital and Inbound Marketer
It was a great pleasure to work with Kerri on the Maggie Bags website redesign and other projects. I have been impressed every time. She has the wonderful combination of a creative marketing mind plus attention to project details. She cares deeply about her clients, her company, and her community.
Holly Yalove
Holly YaloveHY5 Consulting CEO & Founder
Kerri is a great professional to have on your team. She does her research & has an innovative approach to solutions. She thinks through each challenge to the end, examines every step along the way, so that her plans are solid. You can trust her to follow through & provide great results.
Beth Kepnes
Beth KepnesDirector of National Sales
Kerri and her team were tasked with many projects in support of my team's efforts and directly contributed to our success with many clients. Her professionalism & team oriented style was unmatched within the company and many other's I have worked with throughout my career.
Lang W. McDonald
Lang W. McDonaldVP, Broadband Ops & Fulfillment
Kerri brought order to a chaotic process. In a company which often had very poor communication & planning, leaving our IT department in fits just trying to fulfill our responsibilities, Kerri was a stellar example of showing how all of us could rise to a new level of quality & cooperation.
Vania Smrkovski
Vania SmrkovskiSoftware Developer
I worked with Kerri over a period of years in a client/provider relationship. Kerri project managed enhancements and releases for the XM Radio online store. She was always organized and professional and took a high degree of pride in her work and her ownership of her projects.
Mollie Hollister
Mollie HollisterSr. Marketing & Operations Executive
Kerri is a dedicated leader that brings a lot of experience to any organization looking for solid project management. Very easy to get along with, we found that Kerri worked well with everyone in our diverse group of people.
Bob Hart
Bob HartJetCharters.com
Kerri served as the lead technical project manager for XM Radio’s Ecommerce initiatives. She was an invaluable asset to the project's success. Her project management skills, along with her business & technical expertise, were critical in the team accomplishing its aggressive goals.
Norwin Prasad
Norwin PrasadDigital Product Manager
I had the pleasure of working with Kerri on several search campaigns. She has always been forward thinking and has a well thought out approach to the business. Kerri possesses an incredible amount of knowledge and experience in online marketing.
Sr. Account Manager at Oracle
Sr. Account Manager at OracleSara Smith
Kerri planned & produced the LIT Conference in 2010. She is very detailed and conscious of the tasks that need to be completed. She brought accountability to our team members and each area of the conference was completed with excellence.
Dr. Josh Whitehead
Dr. Josh WhiteheadDirector at Leadership Network
Kerri is an incredible project manager, working diligently to keep projects on track and within budget.
Scott Brinkerhoff
Scott BrinkerhoffUser Experience Designer

Business Strategy

Formal Business Plans

Looking for funding from an investor or a bank? We can help you create a plan that includes the information most investors and banking institutions want to see in a business & marketing strategy.

  • Target Audience
  • Financial Projections
  • Sales Channels
  • Marketing Plan
  • SWOT Analysis
  • Competitive Analysis

Simple Business Plans

Not all business plans need to be extremely long and detailed. In other words, a simple business plan will include the key elements you find in a formal plan. But it will provide less detail. Most importantly, a simple business plan will keep your focus on your goals. Therefore, we can work together to create the best plan to meet your goals.

Marketing Strategy

Comprehensive Marketing Plans

A well thought out marketing plan will help you better understand your customers: and therefore identify how best to present your product, service or, business to them. Above all marketing is about telling a story. We will work with you to implement creative and effective ways to tell your story. As a result, your company will reap the benefits of proper planning.

Business & Marketing Strategy | Key Elements Consulting
  • Realistic Budget
  • Branding
  • Marketing Materials
  • Target Audience
  • Unique Selling Proposition
  • SWOT Analysis
  • Traditional Marketing
  • Online Marketing
  • Social Media Strategy
  • Price Strategy
  • Positioning Strategy
  • Distribution Plan

Simple Marketing Plans

The thought of marketing planning can be daunting for some. Consequently, many small business owners never create one. Marketing plans do not have to be complicated to be effective. You will work together with us to create the right plan for you. The plan will include all the necessary key elements for an effective business & marketing strategy.

In short, creating and implementing an effective business & marketing strategy will contribute to the long term success of your company.  You have worked hard on your business. We can help you take it to the next level of success.

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